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Email templates / Delayed shipment apology

How to apologise for a delayed shipment

A late order is a small disappointment, but silence makes it a big one. Tell the customer what happened, give a real date, and say sorry once, plainly.

Copy-ready templates

Replace the [brackets] with your details. Change the tone to fit your relationship with the reader.

Weather or carrier delay

Hi [Name], I am sorry, your order [#] is running late because of [reason]. It is now expected on [date]. You can follow it here: [tracking link]. Thank you for your patience.

Stock delay

Hi [Name], thank you for your order [#]. Part of it is delayed because [item] is restocking. We expect to ship on [date]. If you would rather cancel or take a refund, just reply and we will sort it right away.

With a goodwill gesture

Hi [Name], I am sorry about the delay with order [#]. It should reach you by [date]. As a thank you for waiting, here is [gesture]. If anything changes, I will write to you straight away.

Tips

Or rewrite your own draft in one keystroke

Typing a quick draft and fixing the tone is faster than starting from a template. This is a real rewrite from NudgeWrite, using the Friendly tone:

Rough draft

ur order is late bcoz of weather, should reach by friday sry

After NudgeWrite (Friendly)

Sorry for the delay—bad weather has held things up. Your order should arrive by Friday. Thanks for your patience!

Select your draft in Gmail, Outlook, Zendesk or any text box, press Cmd+E (Ctrl+E on Windows), pick a tone and click Replace. 50 free rewrites, no card.

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More templates

Refuse a refundFollow-up after no replyPayment reminder