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Email templates / Review Reply

How to Respond to a Negative Online Review

A dissatisfied customer has left a public review that could affect your brand reputation. Respond promptly, acknowledge their concerns, and offer a constructive path forward while staying professional.

Copy-ready templates

Replace the [brackets] with your details. Change the tone to fit your relationship with the reader.

Short Response

Hi [Name], Thank you for sharing your feedback. I’m sorry to hear you had a disappointing experience. We’d like to make it right—could you please email us at [support@company.com] with more details? Your satisfaction matters to us. Best, [Your Name]

Warmer Response

Hi [Name], I’m truly sorry you didn’t enjoy your recent experience with us. We value every guest and want to understand exactly what went wrong. Could you reach out to me directly at [phone] or [email] so we can discuss a solution that meets your expectations? Thank you for giving us a chance to improve. Kind regards, [Your Name]

Formal Response

Hi [Name], We appreciate you taking the time to leave a review and regret that our service fell short of the standards we set. Please contact our customer relations team at [phone] or [email] with your order reference so we can conduct a thorough review and propose appropriate remediation. Thank you for allowing us to address this matter. Sincerely, [Your Name] [Title] [Company]

Tips

Or rewrite your own draft in one keystroke

Typing a quick draft and fixing the tone is faster than starting from a template. This is a real rewrite from NudgeWrite, using the Professional tone:

Rough draft

hey [name] sorry 2 hear ur not happy pls email us asap so we can fix it thx

After NudgeWrite (Professional)

Hey [Name],

We’re sorry to hear that you’re not satisfied. Please email us as soon as possible so we can resolve the issue.

Thank you.

Select your draft in Gmail, Outlook, Zendesk or any text box, press Cmd+E (Ctrl+E on Windows), pick a tone and click Replace. 50 free rewrites, no card.

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More templates

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